Google are, apparently, developing a social networking platform to rival Facebook by, erm, copying Facebook.

Clearly Google Buzz hasn’t worked, Google Wave died on its arse and so now we’ll get Google Me. But how is copying Facebook going to CHALLENGE Facebook?

Ok, Google are running scared of FB at the moment and clearly want to make some impression on its 500 million+ users but this can’t be the right way?! There’s no sense in it.

They could simplify FBs still ridiculously complicated privacy settings, they could import some of their other functions – risking complicating the format in doing so – and they will, no doubt, make it a much prettier place to be. But if it’s still going to be an FB clone I’m really not seeing the logic.

Still…I WILL check it out, I WILL use it and IF it turns out to be another Google flop I WILL abandon it just as quickly as I did Buzz and Wave.

Make or break time for Google on the social media front, either way.